So my talk is titled “Spirit of Service” and I just said that you can’t describe the spirit of service, so what am I going to talk about for the next 40 minutes? [Laughs] What I’m going to talk about is not the spirit of service, because you can’t describe that, but what I am going to say is why we are not in the spirit of service in this very moment? Right now. That is the question before us.

So why am I not serving others at this very instance?

In other words, why am I selfish right now? I can really answer that because I have so many selfish moments and I know exactly what it is because I experience it. Take a general example: Many times I go in to work on public holidays because I have to do some extra work to catch up. So one particular weekend, I was at work and all of a sudden it dawned upon me that I was the only one at work. I’m here at work, and I’m saying, “What are you doing? You’re doing all this stuff, and you’re not getting anything in return. Why are you doing this? Are you just obsessed? Is there something wrong with you? Do you really want to be doing this? You could be out there hanging out with your friends. You could be out doing so many other things. You could watch a movie, you could do something fun, or you could even do nothing!  whatever you want.” But I wasn’t doing any of these. I was at work doing all this other stuff, and I realized that it was hard. I watched myself and asked, “Why is it hard?”

Why is it so hard to give?  Why is it sometimes difficult to look out for others, to give without expecting something in return, what I came up with is that we always want something in return. You want something in return for everything you do. And when you don’t get that something in return, then it hits you. Oh, yeah. Oh, this is not such a good thing. And that’s hard.

So the question still is why is it so hard to do something which is selfless?

And why do I always want to go after these outcomes?

Take the situation on ground at the moment, because of corona virus, business women & women and traders, are taking advantage of what is happening and increases every single item in their stores and stalls.  Why? Where is our spirit of service? We are therefore called to live the spirit of service. When we do so, we are performing a selfless action, yes, it is selfless because there is an effort, even if it only 10%, the truth is that we have to realize this dichotomy between selfish and selfless. It’s very clear. It’s in front of you. It’s staring at you. You say, “Oh, yeah, OK, I can either do something which is selfish or on the other hand, do something which is selfless.” These are two different things. And they’re right there in front of you. This dichotomy is very clear. Whether it’s just a smile or something really extravagant, a selfless action feels distinctively different from a selfish one.

So the question still is why is it so hard to do something which is selfless? And why do I always want to go after these outcomes? Why am I not content just staying here doing the things I’m doing – why do I want something in return and why do I always want to pursue something? Can I give up this pursuit? because there are so many negative effects of it. You can see it in your daily life – when you want all these ends, you lose the beauty of the moment.

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Beatrice Egbuna is an experienced Broadcast Technologist with a strong background in managing broadcast equipment and sound technology. She has played a leading role in building and installing various radio studios, as well as maintaining and repairing both analogue and digital equipment at Voice of Nigeria (VON) studios. Egbuna holds a degree in Mass Communication from the University of Lagos (UNILAG) and the Lagos State University (LASU), and has received training in Audio Engineering from the United States, Germany and the United Kingdom. She also holds certificates in Senior Management Programmes from the Lagos Business School (LBS) and the Administrative Staff College of Nigeria (ASCON), as well as a certificate in Entrepreneurial Management from the Enterprise Development Centre (EDC) of the Pan-Atlantic University (PAU). Prior to joining EDC in 2011, Beatrice worked in various capacities at the Federal Radio Corporation of Nigeria (FRCN) and VON before retiring in 2010 as Deputy Director Programming. She has also worked as a Consultant/Mentor on projects like "Road-to-Growth" powered by Cherie Blair Foundation and Access Bank Plc. Egbuna produced and presented "Enterprise Stories", a live radio program on Inspiration 92.3 FM, which brings entrepreneurs together every Tuesday at 3 pm to share their success stories and inspire startup developers to follow their dreams. She also produced "The Economy and You," a program that aired for about four years on Rhythm 93.7 FM, which brought policymakers, technocrats and successful business executives to discuss government policies and their impact on the economy and businesses in Nigeria. Currently, Beatrice Egbuna is the Principal Consultant at Maluwe Capacity Builders International, Nigeria, where she provides real-time feedback and actionable advice that adds value to her clients. She is also a mentor and faculty member at the Enterprise Development Centre of the Pan-Atlantic University, and a BDSP Consultant on the 5-year (20??-20??) MASTERCARD TRANSFORMING NIGERIA YOUTH PROJECT (TNY). Egbuna is passionate about developing the entrepreneurship ecosystem, providing business support and advisory services to entrepreneurs within and outside the EDC business network for over a decade. She is a certified IFC/LPI Trainer, certified SMEDAN Business Development Service Provider (BDSP), life coach, work-life balance advocate/coordinator, and marriage counsellor who helps employees/career/business people find fulfilment in the workplace, balance in their daily activities, and solutions to their marital challenges. To reach Beatrice Egbuna she can be contacted through her email addresses: bettyegbuna@yahoo.com and maluwehelp@gmail.com. She also has a website, https://momentwithbetty.com.

2 Comments

  • olawale, August 12, 2020 @ 1:23 pm Reply

    Nice article

  • Chuka Okoye, June 28, 2021 @ 12:58 pm Reply

    The clear distinction you made on selfish and selfless service, and call for self introspection in favour of selfless service would in my view aid a better society, particularly ours that groans under challenging socio- economic time as referenced by the Covid time attitudes of some marketers.
    I believe that you constrained yourself to a forty minutes opportunity, which probably reduced your expounding on other probable or/ and certain circumstances that propel selfish attitudes over selfless ones.
    I look forward to reading more from your obviously nice topic please. Perhaps, I need add that your taking this enlightenment upon yourself is living by example.
    Please remain encouraged.

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